What is FTC Disclosure?

In the post How Do Pet Influencers Work with Brands, I mentioned understanding and applying FTC Disclosure.

To me, it’s not worth the risk of not disclosing or of an Instagram post not doing as well to hide the relationship I have with a brand from my audience.

Here’s a quick way to know if you need to disclose:

  • A brand sends you free product in exchange for a post – disclose.
  • A brand will pay you a commission for a sale through your link or with your designated code – disclose.
  • A brand pays you money to post about their product – disclose.
  • You bought a product you love and shared about it on social media tagging the brand who has no clue you exist – no disclosure needed.

Additionally, you want to disclose before the fold, so on Instagram or Facebook this would be before you have to click more to read the whole caption. You can use #ad #sponsored #brandpartner #affiliate or similar without the hashtag such as AD or [affiliate].

Disclosing has worked to my advantage in that agencies and brands have taken notice of my previous brand work and that I disclosed properly. For them, they are partnering with an influencer who will not put the brand at risk of an improper disclosure.

When in doubt disclose.

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